Can I
subscribe to Coffee News?
You do not need
to subscribe to Coffee News. It is a free weekly
publication distributed at coffee shops,
restaurants or any other place where you might
have some time to read while
waiting. |
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How often
do you publish and where are you distributed?
A new issue is distributed every week to
coffee shops, restaurants, waiting rooms, etc. Its
purpose is to provide positive, enjoyable reading
for those waiting. To see the locations where you
can pick up a copy of Coffee News, visit the
Coffee Locations area of the
website. |
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How long
has Coffee News been in existence?
Coffee
News was originally researched and founded by Jean
Daum in Winnipeg, Canada in 1988. It has grown to
over 250 cities in the US and 30 foreign countries
and now it’s in DOTHAN! |
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Can
restaurants advertise in Coffee News?
As a
courtesy to all of our restaurant and coffee shop
clients in Dothan, we offer the protection that no
business in the restaurant industry will be
allowed to advertise in Coffee News. Although most
restaurants would love to have an ad, they are
disallowed automatically. The reason – a Burger
King ad in Coffee News, for example, would have
every McDonald’s refusing to carry Coffee News. No
restaurant would welcome their competitor’s
efforts to take away their customers right inside
their own premises.
We do offer restaurants
carrying Coffee News a free listing in the
publication so that readers can know where to pick
up a copy of Coffee News
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Why do
you recommend that the ad should run for at least
12 weeks (3 months)?
Advertising is about
creating awareness in the public’s mind that your
product/service exists. As that awareness builds,
consumers will begin to buy or refer your
business. On the average, your ad must be seen 7-9
times before a consumer truly becomes aware of
your product/service. Three months is the minimum
length of time to accurately gauge any type of
results. |
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Can I
change my ad?
Yes, you can. And, it's free
of charge! You will get better results if you keep
your ad content and message fresh. We encourage
you to make changes on a regular basis and we will
work with you to create a variety of messages that
get you the results you want. |
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How much
does Coffee News cost?
Rates differ
depending on the length of the advertising term.
Our rates are considerably less than other print
media, allowing small to medium sized companies to
get their message across in a cost effective
manner. See our rates page for more
information. |
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How many
people read Coffee News?
Each edition of
Coffee News is designed to have at least 10,000
readers every week and is distributed to over 60
restaurants in Dothan and the surrounding areas.
It's important to understand that many of our
readers actually read Coffee News several times
each week - because they see it all over town,
seven days a week. And, most our readers look for
the new edition each week because they enjoy the
content. Coffee News readers are very loyal
readers. |
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What
types of payments can you accept?
We
accept credit cards, checks, money orders,
(payable to Alabama Coffee News, Inc.) and cash
for payment. We will send you an invoice through
your email from which you can make an electronic
payment using your credit card or checking
account. Payment must be received before your ad
is printed. |
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Can I
have my ad placed on the front page?
Yes!
In fact, your ad will most likely start on the
front page. Then, it will rotate so you benefit
from being on all parts of the Coffee News. This
exposes your ad to more readership than if it
stayed in one place every week. |
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Where
will my ad be seen?
Your ad will be seen in
restaurants, coffee shops, libraries, hotels,
doctor's offices, waiting rooms at automotive
repair shops and other public locations all over
the Dothan area. |
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Can you
help me design my ad?
Yes. We have a
professional designer available who does fantastic
work. We will work closely with you to get it
right or we will outsource to our network of
design professionals to get the exact add that
will work for you. If you have another add already
designed or if you want to run a similar ad as in
your other ad media we will arrange that as
well. |
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What are
your reader demographics?
Our reader
demographics tend to mirror the demographics of
people who live, work, shop and dine in the
communities we serve. This is a powerful tool as
"Coffee News" reaches the people who will most
likely patronize your business. |
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How big
can my ad be?
All ad sizes are about the
size of a business card which is 2x3 inches.
Keeping all the ads the same size prevents any one
company from dominating the publication’s space.
Everyone is on a level advertising
field. |
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