Advertiser Benefits 
Dothan's best option for Low Cost,
High Return, Locally Targeted
Advertising!
Coffee News® is a great way to advertise, it
costs less than a Newspaper ad and is much more
effective. There are many benefits Coffee News® provides
to its advertisers. Among them:
- Ads are less expensive than other print
media, so the small business person can easily afford
to advertise regularly.
- All ads are exclusive, which means no
other company in their category can advertise at the
same time. ADVERTISERS CAN KEEP THEIR COMPETITION OUT!
Small businesses appreciate this bonus.
- Ads can be changed weekly by a phone call
or a fax at no extra charge.
- Ads are working three meals per day -
seven days per week. Consistency brings results!
- It provides for the repetition of your
advertising that is needed to establish buyer patterns
at low cost!
- It attracts loyal customers rather than
aiming at bargain hunters.
- Coffee News has a proven track record of
boosting the effectiveness of small to medium sized
businesses since 1988
- The ads are rotated every week so each
advertiser has the choicest spot. Small ads often are
obscured in other print media because the big buck
advertisers often get better placement.
- All ads are 3" x 2" so no advertiser can
overpower another by buying a larger ad.
- It takes the average reader eight to ten
minutes to read Coffee News as compared to thirty
minutes to read a 48-page daily paper. This means
Coffee News receives six to twelve times the scrutiny.
- Ad design and seasonal changes are
included in the cost of your ad.
The fact that Coffee
News is in coffee shops and restaurants is no accident.
The susceptibility to ANY form of advertising is
greatest just before or during eating, when the mind is
at peak awareness (a throw back to prehistoric times
when you had to be the most mentally alert when hungry
and needing to find and/or capture food for your
survival).
Coffee News Benefits for Distribution
Locations
You no longer need to buy several local papers for
your patrons. Instead, use Coffee News as a no cost
substitute to provide your patrons with fun,
entertaining, "quick read" material while eating, or
waiting in lines, waiting rooms and lobbies.
Additionally, businesses who become a distribution
location are seen as supporting their local business
community and building community connections with
consumers.
Further Benefits:
- It's FREE to both the distribution
location and their patrons
- FREE advertising: Distribution
locations get listed on the Alabama’s Coffee web site
with a link to their own web site
- Consumers potentially migrate to your
business where they know they can read Coffee
News
- Easy clean up (recyclable and often
returned to the display rack)
- No maintenance hassle for you (display
rack is provided, kept clean and stocked by Coffee
News)
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